Marketing Strategy for Decline Stage Essay

Marketing Strategy for Decline Stage Posted on April 2, 2012 by admin in Marketing. The main characteristics of the maturity stage which help to define the appropriate marketing strategies are Sales of most product forms and brands eventually decline Decline may be due to Technical advances which lead to better substitutes Change in customer taste with time Increase in competition Lower sales volume leads to Over capacity Increases price cutting Profit erosion Carrying a weak product may be very costly if there are no suitable strategic reasons to keep the prodict alive in the market. To handle declining sales, marketing strategy could be Increase firms invest to dominate market/strength competitive position Maintain investments in innovations and R&D until uncertainties above industry are resolved Decrease firms invest, selectively by dropping unprofitable products and focus on nice areas and profitable products Harvesting or divesting the product as per the GE Matrix strategic growth model. Appropriate marketing strategy for this phase depends completely on Industry’s relative attractiveness and Company’s strength in the industry. If the industry is attractive and company has significant strength in the industry then the company may decide to hold the product or brand even if sales volume decline during this phase. Post Tagged with Decline Stage, Marketing Strategy, PLC ↠ Previous Post If you enjoyed this article please consider sharing it! Next Post → Like crackmba.com/marketing-strategy-for-decline-stage/ 1/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Search Categories open all | close all Banking (114) Finance Wiki (183) HRM (9) Important Alert/News (95) Marketing (23) Online Fraud (1) Operations (20) Practice Tests (115) Previous Papers (24) Quiz (505) Strategy (8) Systems/IT (38) E-Mail Subscription Enter your email address: crackmba.com/marketing-strategy-for-decline-stage/ 2/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Subscribe Delivered by FeedBurner Pages open all | close all Finance Wiki Marketing Strategy Systems/IT HRM Operations Quiz Banking Alerts/News IBPS Online Fraud Recent Posts Previous Papers Practice Tests Tags Banking Awareness Quiz Banking Glossary Banking Quiz Banking Terms Banking Bonds Business Quiz Capital Market Computer Awareness Quiz Computer Quiz Data Quiz CMM Interpretation Debt Securities DI Different Funds English Exam Alert Finance Quiz Financial Ratio Analysis IBPS IBPS Quiz Interview Alert Logical Reasoning LR Marketing Marketing Awareness Quiz Marketing Quiz Mathematics MBA Admission crackmba.com/marketing-strategy-for-decline-stage/ 3/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA MBA Quiz Options PO MBA Result Alert Practice Test Previous Paper Probationary Officers Quantitative Aptitude RBI RBI Assistant Recruitment Alert Risk SBI SBI PO Exam Specialist Officers Verbal Ability .. Current Affairs Business News GK Quiz Updates Current Affairs India – 3 September 2013 Sep 3, 2013 1. Indian Parliament gave its nod to the landmark Food Security Bill yesterday which seeks to provide highly subsidised foodgrains to†¦ Current Affairs Global – 3 September 2013 Sep 3, 2013 1. Ronald Coase, the British-born US economist who was awarded the Nobel Prize in 1991, passed away yesterday in†¦ GK Quiz – 3 September 2013 Sep 3, 2013 GK Quiz – 3 September 2013 4401 â€Å"World Population Day† is observed on _____________. A) 6-July B)†¦ Microsoft to acquire Finish phone maker Nokia’s mobile phone unit Sep 3, 2013 Global tech giant Microsoft has agreed to acquire Finish mobile maker Nokia’s mobile phone business for 5.4 billion euros†¦ Verizon to acquire Vodafone’s 45% stake in its US business for USD 130 billion; one of the largest deals in corporate history Sep 3, 2013 US mobile giant Verizon Communicat ions Inc agreed to acquire Vodafone Group Plc’s 45% stake in Verizon Wireless in a†¦ crackmba.com/marketing-strategy-for-decline-stage/ 4/5 9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA CrackM BA – If it’s ’bout M BA, it’s @ CrackM BA. Colorway WordPress Theme by InkThemes.com crackmba.com/marketing-strategy-for-decline-stage/ 5/5